Our Editorial Process
Content today is often mass-produced. We think it should be composed.
At Ottic, we’re building a new editorial model we call Intelligence Publishing. It blends structured AI generation with expert human input—designed for clarity, depth, and long-term visibility.
We don’t churn content. We build systems that think, adapt, and scale.
1. Structure Comes First
We don’t prompt. We plan.
Each article starts from a performance-driven brief: grounded in real search behavior, across both Google and AI tools.
Outlines follow a logical arc — shaped by editorial sensibility and machine precision.
Templates guide structure, not style. Voice stays flexible. Logic stays consistent.
2. People Add What AI Can’t
Humans aren’t proofreaders in our loop — they’re partners.
We bring in experts to enrich the piece with real experience, judgment, and perspective.
They don’t polish AI output — they shape meaning.
This is how we avoid generic, flavorless content. Every article must say something true.
3. Taste Is the Filter
Accuracy is baseline. Voice is what matters.
We write with purpose: clear, sharp, and grounded.
We use a proprietary “taste guide” to align tone, structure, and worldview.
No filler. No fluff. No empty calories.
4. Multiple Layers of Review
Every article moves through four distinct stages:
- AI-driven first draft, shaped by our editorial logic
- Human enrichment and structural edits
- Expert review (when required for credibility)
- Final check for clarity, accuracy, and alignment with the brief
5. Continuous Learning
We treat every article as a living object.
After publishing, we monitor performance: search signals, engagement, behavioral patterns.
We retrain our models on what works — from tone and structure to source selection.
We revise regularly to stay relevant across both search and AI interfaces.
6. Designed to Compound
Our content isn’t for campaigns. It’s for infrastructure.
Each article feeds long-term growth: on Google, in AI search, across media.
Modular by design: a post becomes clips, answers, scripts, briefs.
We measure value in momentum, not just in volume.
Why It Matters
Most AI content is fast food. Ours is a meal worth serving twice.
It’s not just about getting found — it’s about being read, remembered, and reused.
We’re not flooding the internet. We’re building a new kind of editorial stack — for brands that want to lead with substance.
